After more than ten years of development, the sand blasting machine accessories industry in China has embarked on a path of independent development and gradually expanded, firmly controlling the domestic market share of more than 90%. At the same time, domestic loader products have begun to show their strength in the international market due to their excellent cost performance advantages, showing a good development momentum. Compared with other models of construction machinery, the wheel, loader, bridge, box, pump, valve and cylinder and other parts and components are relatively mature, and a relatively complete supporting system has been formed. What is the development trend of the sandblasting machine accessories industry in 2007, and how will the entire industry respond to the new market trend?
The growth rate of the industry in 2007 may still fall to some extent, but the decline is relatively limited. In 2007, the loader industry is likely to maintain a rapid growth of about 10%.
Sales and benefits of sand blasting machine accessories remain the main theme of the loader industry. A negative result of the rapid growth of the loader market after 2000 is that the industry's average profit margin has continued to decline, which has a lot to do with the price war affecting the entire industry. At present, the loader is already a typical low-profit product. On the one hand, the company must release increasing production capacity and increase market share, on the other hand, it must resolve the resistance caused by the decline in the growth rate of market demand and obtain profits that ensure the development potential of the company. The main goal of sales is market size, and price is the most important means of competition. The benefit marketing pursues a continuous development and the pursuit of profit. Sales volume and benefits are not a contradiction. If any company wants to develop for a long time, to become a century-old company, it is necessary to pursue sales in the short term, and to pursue benefits in the long run, which is what we usually call short-term benefits and long-term Combination of interests.
The market share of sandblasting machine parts is concentrated to big brands. There are too many domestic manufacturers of complete loaders. Except for a few companies that have economies of scale, the annual output of most of them is less than a thousand units, and some have the ability to produce 200 to 300 units per year, and the industry is chaotic. In 2007, leading loader companies extended the three-guarantee period of the whole machine to one year. Compared with "price reduction" and "reducing sales conditions", "service upgrade" has higher requirements for the company's comprehensive competitiveness. In 2007, loaders Through this market method, the industry can finally establish a healthy competition order.
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